To bring the comfort of citizenM beds beyond the hotels, I created and art directed the citizenM Market campaign — a playful giveaway with an authentic market twist. At its heart was a prize every traveller dreamt of: a set of their very own citizenM bedding.

Drawing inspiration from the vibrant bustle of traditional street markets, I shaped a campaign that contrasted energy with serenity, highlighting the juxtaposition between chaotic errands and truly restful sleep.