I’m an art director & designer with over 10 years experience across agencies and in-house brand studio teams.

I understand the importance of visual balance, composition, tone, and appropriate execution. I can see patterns and relationships within visuals. I understand what belongs together and how it resonates with audiences who haven't been involved in its making. I make choices that seem obvious in hindsight but are rare in practice, turning chaos into coherence with both good taste and good judgement. My value comes from deciding what matters, not just producing more of what might.

I like to get under the skin of things. To read the manual, as it were, and learn the mechanics. In the past, I've needed to brief photographers and art direct video campaigns for global launches and initiatives. I start by figuring out how a camera works and how to set up the lighting. I discover the correct names of camera movements and visual techniques. I learn how to edit in post-production, just in case. Not to micro-manage, but to understand. To learn the language of other creatives and meet them on a level where they know I respect and appreciate their contributions and expertise. Because of this, I feel the effort behind a piece of work, instead of just seeing an end result.

capabilities & services

  • My approach to art direction is rooted in clarity, balance and instinct. I see the relationships between visual elements and shape them into work that feels coherent, elevated and intentional. I focus on what truly matters—cutting through noise to create composition, tone and storytelling that resonate beyond the team who made it. I take the time to understand the mechanics behind the craft, from camera and lighting to post-production, so I can collaborate fluently and direct with confidence and respect. For me, art direction is about turning complexity into something that feels effortless.

  • My approach to campaigns and content production is strategic, cohesive and audience-led. I think beyond individual assets, shaping ideas that translate seamlessly across print, digital and social channels while maintaining a clear and consistent visual narrative. I consider how each touchpoint connects, ensuring campaigns feel unified rather than fragmented.

  • My approach to print design is grounded in a deep understanding of the production process, from large-scale publishing projects to considered single pieces such as menus and labels. I am fluent in artwork setup, paper stocks, finishes and print specifications, ensuring every detail is resolved long before it reaches the press.

  • My approach to brand design is rooted in stewardship and evolution. As a brand guardian, I ensure every touchpoint reflects a clear, consistent visual identity while allowing space for thoughtful progression. I understand that strong brands are built not just through creation, but through careful protection and considered development over time.

testimonials

“Emily is a design wolf - she has strong design skills and a sharp knowledge of what makes design impactful. She knows the design language, has an insightful taste for whatever direction the project is taking (and when I say we’ve worked on MANY different ones, I mean it), and comes up with the best creative solutions and ideas.”

— Brigita Semaskaite, Project Manager (Another Star)

“Emily can turn any idea into reality with creativity and humor that lifts the whole team. Equally strong in print and digital, she masters both worlds, from colourful 90’s inspired magazines to sleek, detail driven campaigns. As a project manager I can say she’s efficient, generous, and always a helping hand to you and the entire team. Working with Emily is a joy, and I’d gladly do it again anytime!”

— Paula Cernuda Bermúdez, Creative Producer (Out of Office)

“One of the most organized and well-rounded creatives I’ve worked with at citizenM. She has such a strong understanding of branding — not just how it looks, but how it feels and connects with people. Her work is always thoughtful, strategic, and beautifully executed. She’s incredibly reliable and someone you can always depend on to deliver great work.”

— Chelsea Hughes-Monasterio, Brand Manager (citizenM)