From concept to cover (and everything inbetween)

Over the years, I’ve concepted, designed, and created a wide range of books and brochures from the ground up. From initial idea development and visual direction to layout design, template creation, and final production, I’ve managed every stage of the process. Each project has been thoughtfully structured to balance creativity with clarity, ensuring strong visual consistency and purposeful design throughout.

graphic design / print design / brand design / publishing

I designed a comprehensive brochure aimed at potential investors and brand fans, created to showcase each hotel in its entirety. The piece highlighted the unique identity, amenities, and experience of every location while maintaining a consistent, elevated brand aesthetic throughout. Built with flexibility in mind, the brochure was regularly updated and refined as new hotels opened, ensuring the design evolved seamlessly alongside the brand’s growth.

No more beige brochures

Created for anyone curious about citizenM the ‘Affordable Luxury’ book was created to showcase the brand from it’s initial launch in 2008 to present day. The 260 page book displayed each hotel in detail as well as capturing the brand’s core values and goals.

I was responsible for the full design and creation of the book from start to finish. This included developing the overall concept, designing the layout and visual style, and creating all templates used throughout the book to ensure consistency and professionalism. I managed the structure, formatting, and visual elements, bringing everything together into a cohesive, polished final product ready for publication.

‘Affordable luxury for the people’